September 30, 2008

COMMENTS ON BOOK

Inside the Patent Factory
The Essential Reference for Effective and Efficient Management of Patent Creation
BY
Donal O'Connell
Intellectual Property, which is defined as something from the intellect of person or organization in general and which has its own commercial and public value.Keeping the IP of one’s company secret and use it to obtain Sustainable Competitive Advantage in the later stages of the business expansion is always a major problem faced by many of the entrepreneurs, particularly in the stages of growth.

When every company has intellectual property for itself the it take certain measures to protect its intellectual property, and there are many means of doing this. Patents, trademarks, service marks, copyrights or by keeping the policies and plans as trade secrets are the ways usually used by most of the companies.

Patent is the most common way of protecting the IP, although it is granted for the limited duration (e.g. in US for 20years) but it provides the owner to have a right to exclude others from making, having made, using, or selling an invention without prior permission which is kind of temporary monopoly but beneficial for the longer term of the society and the company itself.

Donal O'Connell is a director of IPR(Intellectual Property Rights) at Nokia. He has an extensive experience in the wireless telecom industry across the world. He has led a major change project within Nokia IPR and he is extremely well networked within R&D and Environmental Fields, being in R&D department and working in IPR he has an broad knowledge about the importance of IP and especially the patent methodologies.

This book by Donal is actually a coaching guide for anyone interested in IP and those wanting to extend or especially embark on their patent creation. In this book, the author has drained his widespread experience and insights from change projects, management and leadership at his work place. This actually guides the reader through each stage of successful facilitation, management, and leadership of patent creation. Focusing on key issues and themes involved, it provides examples, diagrams and models to illustrate how they can be put into practice.

This book guides the reader through each stage of business, from setting up a successful unit to invite the core customers and Ventures to come and invest in them. Focusing on key issues and themes involved, it provides examples, diagrams and models to illustrate how they can be out in to practice.

Important chapters of the books are the core activities of patent creation, The management of external patent agencies, possible organizational models, costs, quality and the comparison of external and internal allocation of tasks. Most of the discussion concentrates on how to such define the roles and responsibilities with emphasizes of the management techniques especially for having and attracting the external resources of funding and in long run to have SCA.

It also let the reader (especially those working for a firm or in the management position) to analyze their current position and depending on the structure of their organization, devise techniques and methodologies to improve R&D structure and then to have a product that when being patented, give them real upper hand over its competitors.

In short, the spotlight of this book is on the knowledge creation and utilization in such a way that it not only proves to be beneficial for the organization but also let them to protect their IP and its by better usage of IP that a firm can really maintain its competitive advantage in the market and ultimately PROFIT which is a combination of Physical, Reputational, Organizational, Financial, Intellectual and Technological resources.

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